Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, photography, videography, typography, drone operation, copywriting, data analysis
Creating content and executing social media campaigns contribute value to brands by reaching target audiences. Marketers can communicate more efficiently, frequently, and with enhanced relevance, fostering brand recognition through sharing. Additionally, these initiatives offer valuable customer insights through interactions, ultimately enhancing conversions by guiding followers through the customer journey.
Content campaigns highlighting the stories of various participants and standout moments from the Alabama Golf Association's events in 2023 were crafted to amplify engagement and awareness. Shared consistently across Facebook, Instagram, and Twitter, the campaign substantially elevated the Association's online presence, leading to a 36% increase in following, a 48% increase in average post engagement, and a 21% increase in average profile visits per month.
Additional social media campaign examples available upon request, or visible on currently managed social media platforms (detailed below).Digital Content
Keeping It Reel
Harnessing the power of video is not just about visual appeal; it's a key driver in community building on social media. Through dynamic storytelling, videography creates a connection, fostering engagement, and uniting audiences around shared experiences. In the realm of social media, video isn't just content; it's a catalyst for community growth and meaningful connections.
Bringing Community Together
In this charming video, junior golfers reveal their personalities by answering the question: "Would you rather go par-par or bogey-birdie?" The question not only adds a playful twist to the interview but also captures the unique perspectives and preferences of these young golfers. It's a delightful exploration of their individual golfing philosophies, showcasing the lighter side of the sport through engaging video storytelling.
Telling In-Depth Stories
It’s challenging to convey complex stories within the length of a tweet. Take, for instance, my project on Hole No. 8 at the Southern Amateur. Through captivating video storytelling and breathtaking drone footage, viewers get an immersive look at the hole's history and unique challenges, fostering a deeper connection with the course and its intricacies.
Honoring Legacy
In this touching video, young children prepare to be standard bearers at the Southern Junior Championship in Baton Rouge, embodying a powerful message of legacy. The visual narrative beautifully captures the essence of passing on traditions and values, showcasing the enduring spirit of the championship within the golfing community.
Accounts Currently Managed:
Alabama Golf Association, @alabamagolf
Southern Golf Association, @sgagolf
Elite Amateur Golf Series, @eliteamseries
Junior Golf Alabama, @jrgolfalabama