Principles of UX/UI design, research, hierarchy, photography, typography, copywriting
User experience and user interface design establish brand recognition, foster trust, and cultivate relationships with users by ensuring platforms are effortlessly navigable and feature compelling content. Consequently, enhanced user interactions and experiences on the front end translate to improved SEO and increased conversions for marketers on the back end.
Additional responsive website design examples available upon request. UX/UI and Website Case Studies
Elite Amateur Golf Series
Strategy, copywriting, design + project management
A responsive website developed with Blue Tone Media increased average session duration by 129% and average pages per session by 75.%.
The Elite Amateur Golf Series website, initially constructed using Webflow, boasted an aesthetically pleasing design. However, its original version lacked responsiveness, making navigation a challenge. Despite its visual appeal, the site became impractical to update and suffered from diminished user experience, affecting its search rankings negatively. The website witnessed a remarkable transformation through a redesign in 2023 focusing on enhancing navigation and expanding its content. These improvements resulted in a 70% increase in lead generation and a notable 16% boost in organic visibility.
Junior Golf Alabama
Strategy, copywriting, design + project management
An engaging, functional website developed with Blue Tone Media created for the newly launched Junior Golf Alabama, an effort to bring accessible junior golf opportunities to children across the state of Alabama.
The Junior Golf Alabama website, crafted in 2022, has maintained its original design with no major overhauls. However, continuous improvements have been implemented to enhance user experience, particularly on mobile devices. With a focus on optimizing the mobile view for parents and children attending events, as well as streamlining the live scoring feature for easier access, the website ensures a seamless and efficient experience for all users. Though the design remains consistent, these thoughtful adjustments contribute to the site's ongoing effectiveness in serving its audience.